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MARKETING WORKSHOP: “B2B Marketing: Managing Complexity with Models”

How do you analyze a B-to-B company ecosystem and select a business model?How do you initiate and manage R&D with the product portfolio?How do you design a B2B distribution network?How do you enhance customers’ experience and support the sales staff? B2B Marketing Managers face a growing complexity: Multiple actors in their business field, diversity of buying processes, inflating number of Medias, wide information to customers… Based on his new book “B2B Marketing; 16 decisions, 86 too...

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CFVG annual academic workshop hosted at KAIST College of Business, Seoul

Last week, the CFVG Annual Academic workshop 2016 was held at the KAIST College of Business in Seoul, Korea. This event aimed at joining the CFVG’s equip from Hanoi and Hochiminh City in a full day workshop to discuss on various matters of CFVG. The meeting agenda featured a wide range of topics dedicated to CFVG’s operation and development, including academic innovations, operation improvement and coordination between Hanoi and Hochiminh… On this occasion, CFVG’s delegates also took par...

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CFVG ALUMNI GALA DINNER 2016, together we do excellence!

More than 200 students and former students of all programs at CFVG attended the Annual Alumni Gala Dinner 2016. The dazzling gala event took place on the evening of the 22nd April at Hanoi Tower. The event was also graced by the attendance of Prof. Joel Metais, the Scientific Director of MEBF program from Paris Dauphine University, Dr. Nguyen Chan, Academic Director of CFVG and other members of management and staff. According to Mr. Hoang Kim Cuong, the president of CFVG ALUMNI associatio...

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MEBF Study tour: Paris 2016

During this May, MEBF students depart for 02 week study trip in Paris. According to the plan, they will follow courses and work on their consulting project at Paris Dauphine University and ESCP Europe, visit companies, attend conferences and do cultural tour in Paris. The study trip provides MEBF students with a unique opportunity to explore the operations of international financial organisations and contextualize the key management themes studied on the programme so far. Student groups came t...

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CFVG MBA Graduation ceremony 2016

On May 26, CFVG held the Graduation Ceremony for the Master in Business Administration (MBA) program, 22nd intake on its Hanoi Campus with 50 students graduating, 25 of whom received their double degree. The ceremony took place at National Economics University where National Economics University’s Board of Director, CFVG’s Board of Directors, professors, friends and family of students joined in the celebration. Five top students of the intake awarded prizes are: Vu Quynh Chi, Vu Thi Ki...

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