• A real opportunity for shaping success in marketing
• A pioneering program that combines cutting-edge marketing expertise with a practical approach and an innovative learning methodology
• Learn from a world-class academic faculty and high ranked local marketing professionals
• Join a class with mix profile that enable rich learning experiences
• Be exposed to a valuable professional network and challenging career prospective
• Become a difference marker and develop a sharp career in Marketing

1. Developing Marketing Management in the Global Market Place

2. Marketing Analysis

3. Services, E-business Approach and Digital Economy

4. Consumer Behavior, the Digital Buyer

5. Marketing Intelligence: How to Improve Qualitative and Quantitative Studies in a Digital World

6. Business Negotiation

7. Data Analysis 

8. Pricing Tactics: Cost-Based Procedures Versus Value-Pricing

9. Business to Business Marketing Management and innovations

10. Retailing and Supply Chain Organisation

11. Promoting and Advertising - Integrated Marketing Communication in a Digital Era

12. Sales Management, Digital Tools and Organization

13. Brand Management and Building Strong Brands

14. Business Game

24 lecture hours are taught by foreign professors cover the knowledge base of different marketing fields. Students will gain the latest expertise and form a powerful foundation for career advance.

6 focus hours are delivered by leading professionals who bring to classes real-world projects with a rich source of practical ideas and perspectives

 For the full list of professors in MMS program, please click HERE

Tuition Fee:

316.600.000 VND - applied to academic year 2025-2027

Subscription fee to IAE Paris Sorbonne Business School

850 euro (~ 25.900.000 VND)

Application Fee:

1.500.000 VND

Entry Requirement: 

The program is intended for business professionals with a strong interest in marketing and sales. They have work for several year in relevant fields, with a solid business background and can show a good academic base to succeed in the program.

Participants are expected to be ambitious, intelligent, and personable and dedicated to their profession. They should have a strong motivation for professional enrichment and career advancement in marketing fields such as marketing management, product/brand management, market research, media planning, advertising strategy….

To apply for MMS program, you must complete the online application form at: CLICK TO APPLY

To process your application we require:

• A printed version of your fully completed online application form.
• A detailed résumé
• A cover letter
• At least one recommendation letter
• Certified copies of degrees & transcripts

Admission process:

Start online pre-application at: CLICK TO APPLY

Program Opening: October 2025

Contact Admission Department: (09:00-12:00) & (14:00-17:00) on Monday-Friday