Job Title:

Job code:

Marketing Executive

Department:

Location of Position:

Marketing Department

Hanoi office

Reports to: Head of Marketing

Grade:

Role Purpose: In charge of all branding and communication activities for the Company in order to enhance Company branding awareness in the insurance market

 Key Accountabilities:

• Work closely with related departments of the Company for market updates and develop Company’s branding and communication based on Company strategy.
• Build up, develop, supervise and align branding activities and communication campaigns to the marketing strategy within approved budget to highest possible effectiveness
• Carry out effective internal and external communication about all matters relating to marketing, such as:
  • Enrich corporate website and intranet of partners.
  • Organize ceremonies, press conferences and /or different events when required
  • Press relation and message control
  • Internal events for staff
  • Manage smooth running of the website
  • Edit the minutes of meeting, submit accurate and timely reports as required
  • Participate in direct training when required
• Build up as well as utilize various communication channels, corporate and agency events, publicity activities to reach targeted audiences and the general public to promote Company brand as well as to support sales and marketing efforts
• Brand management to ensure consistent image in all marketing activities
• Cooperate and build up good relationships with interlocutors in marketing fields assigned by partners
• Coordinate with partners, regulator and supplier to implement the assigned work
• Other tasks as assigned by line manager.

 Technical/Professional Competency Requirements:

• Microsoft Office (World, Excel, Access, Power point, MS Project), Internet and email
• Good business writing skill
• Excellent teamwork ability
• Multi task ability

 Core Competency Requirements:

• Excellent communication and interpersonal skills
• Dominant with high influencing skill
• Mature, reliable

Role Specific Competency Requirements:

• Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives
• Strong understanding of customer and market dynamics and requirements.
• Proven ability to oversee all marketing, advertising and promotional activities
• General knowledge of life insurance products and bank services would be a plus

Attributes

Essential Criteria

Education

Work Experiences

At least 3 years of working experience in insurance marketing field.

Languages Required

Fluent English (writing and speaking)